Nutritech - Rethinking the Food Chain

NEW RESEARCH RESULTS: Consumer attitudes towards flavonoids in fruit

29.9.2008 15:20


In our consumer study, participants were curious about flavonoids but the term flavonoid was not known by the majority. When information about flavonoids was given to consumers, they expressed a positive attitude towards flavonoids. Two important reasons behind the positive attitudes were natural occurrence in fruits and many health benefits associated with flavonoids. The information about flavonoids was easy to understand since it was in line with the previous knowledge that eating fruit is good for you.

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