Nutritech - Rethinking the Food Chain


6.11.2012 10:13


Consumer studies in the area of food development focus on factors that affect or guide consumers' food choices. We study the interplay between consumer and product characteristics, and analyse how this influences consumers' product perceptions and their subsequent decision making. By gaining insight on consumer characteristics and behaviour, their values, attitudes and lifestyles, we aim to understand how consumers prioritise different food attributes in their choices and how this information should be applied in marketing efforts. In addition to insight on food choice, our studies help evaluating the potential of certain foods or products among different target groups.

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