The packages are expected to carry ever more information in a limited space. The list of mandatory information required in food packages is wide. In addition, manufacturers would like to give many kind of extra information about their products to consumers. One solution is hybrid media, i.e. printing intelligent elements on the packages and obtaining the information with a reading device. Available hybrid media technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes.