HEALTH AND WELLBEING area in the Nutritech Innovation Platform focuses on establishing knowledge and business opportunities in the fields of Nutrition
and health interaction, Gut microbiota in relation to well-being and
Understanding consumer health and nutrition motivation.
Health and well-being through eating
is a both a key issue of our societies and a major driver in food
business. While food technologies offer multiple possibilities for
development of new foods and ingredients, we need to understand how
foods influence our metabolism, and substantiate both health effects and
Why Health and Wellbeing?
We aim to elucidate the physiological effects induced by foods and
diets, and to find food factors relevant for health maintenance and
reducing risks of chronic diseases.
We offer expertise in substantiating nutritional and health claims of
foods and diets, and for screening of functional ingredients. We search
for new targets to serve as early biomarkers of disease pathogenesis,
and help in identification of new dietary means in reduction the risk of
chronic diseases. We also offer tools to evaluate the cost
effectiveness of healthy foods and diets.
Understanding consumer health and nutrition motivation is one of the key focus research fields in the Nutrition and Health area. We focus on exploitation of modern technologies for promotion of healthier food choices and eating behaviour among consumers. We
study consumers´ decision making processes and develop products and
services, monitoring and motivating tools as well as tailored food and
packaging solutions supporting personalized and healthy diet.
We use our consumer research and data mining of the physiological
feedback data to develop tailored solutions and services for diverging
consumer groups. We'll reach this by combining the consumer
understanding the different technologies from our wide knowledge base,
including intelligent food, packaging and wellness technologies, ICT,
diagnostics, and expertise on systems biology. We help industry to
predict and influence consumers' attitude formation when new products,
technologies and services are designed and launched.