NEW PROJECT: SENIORI-SAPUSKA (Foods for Seniors)

Tuesday, 01 November 2011 13:53

Seniori-Sapuska project aims to define concepts of enjoyable foods and meals in easy-to-use packages with convenient portion size for senior elderly people of today as well as future seniors. The food concepts will be developed both for catering and retail sectors. The criteria for appetising meals and user-friendly packages will be determined in the first phase of the project. In the second phase concepts of tailored senior foods, meals and packages for elderly consumers will be developed utilizing participatory design and sensory evaluation.

The project creates new competitiveness for the Finnish food industry and food retail by producing understanding about the key factors determining the enjoyability of foods and meals and the usability of food packages among elderly consumers. The results of the project will also assist the Finnish food industry to reach the markets of the neighbour countries through exporting senior-designed food products. Valuable experience will be gained about applying consumer oriented design in the development of food concepts. The project creates novel co-operation networks between the project participants who represent extensively different aspects of food production. In general, well-being, active senior citizens generate less costs than diseased older consumers.

The project is financially supported by the Finnish Funding Agency for Technology and Innovation (TEKES). The project is coordinated by VTT Technical Research Centre of Finland and carried out in collaboration with National Consumer Research Centre (NCRC) and Service Centre of Design and Media DF Ltd. The ten collaborating companies in Seniori-Sapuska represent food and packaging industry, catering services and market research.

For more information:

Senior Scientist Raija-Liisa Heiniö
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Tel. +358 40 575 6127

Senior Scientist Janne Sallinen
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Tel. +358 40 159 4549