LATEST NEWS

News - Food Solutions FINISHED PROJECT: KEVYTTUOTE - Structure engineering concepts for light products

Kevyttuote research project “Structure engineering concepts for light products”...

News - Health Effects VTT’S HEALTH TECHNOLOGY SPEARHEADS OF 2010: Prevention and treatment of illnesses

A new brochure of our health technology spearheads has been published. Take a view of the key are...

News - Tools for Consumers VTT has drawn up a roadmap for food and nutrition solutions

Actors of VTT’s innovation programme NUTRITECH have produced a roadmap for new food and nutriti...

News - Tools for Consumers
VTT has drawn up a roadmap for food and nutrition solutions
Tuesday, 12 January 2010

Actors of VTT’s innovation programme NUTRITECH have produced a roadmap for new food and nutrition solutions and evaluated the effects of the needs for change on product concepts and business opportunities.

Read more and download the roadmap...

 
NEW PUBLICATION: Perception of health claims among Nordic consumers
Sunday, 22 November 2009

In the study of Grunert et al. (2009), the health claim perceptions of 4,612 consumers in Finland, Denmark, Iceland, Norway and Sweden were studied. Information given in health claims was studied by dividing health claim into components and combining these components in various ways.

Read more...
 
NEW RESEARCH RESULTS: Health claims have an influence on consumer perceptions
Monday, 09 November 2009

Verbal health claims, pictorial health claims and information regarding the presence of wholegrain have positive influences on consumers’ perception of the food product. However, consumers from different European countries don’t have similar perceptions. Finnish consumers seem to be the most positive towards both natural and medical pictorial health claims. Additionally, Finns as well as Germans are highly positive towards verbal health claims. The most contrary attitudes can be found in Italy: while Finns are willing to buy wholegrain products Italians prefer the products without wholegrain.

Read more...
 
Sensobus visited Finland
Tuesday, 22 September 2009

The Integrated EU Project HEALTHGRAIN aims at producing health promoting and safe cereal foods and ingredients of high eating quality. Whole grain products and the effects of whole grain diet are studied in the 5 year project by 44 organisations from 15 European countries.

Read more...
 
INAUGURATION: New team leader in consumer research team at VTT
Thursday, 07 May 2009

PhD Aimo Tiilikainen has started as a senior research scientist and a head of consumer research team at VTT, Espoo, with the task of studying consumer and customer behaviour in the area of foods, ICT, biological materials, etc. Aimo is also coordinating activities in the Nutritech theme "Well-being for consumers". His research activity focuses, for example, on consumer's value - product attribute relationships and how consumers form perceptions of quality, value and buying intention of products.

Read more...
 
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