Tools for Consumers
TOOLS FOR CONSUMERS area in the Nutritech research programme focuses on exploitation of modern technologies for promotion of healthier food choices and eating behaviour among consumers. We study consumers´ decision making processes and develop products and services, monitoring and motivating tools as well as tailored food and packaging solutions supporting personalized and healthy diet.
Why consumers' view point?
In order to have an impact on consumers´ food choices and behaviour, we need to understand consumers´ attitudes, subjective norms and perceived behavioural control.
How to do it?
We use our consumer research and data mining of the physiological feedback data to develop tailored solutions and services for diverging consumer groups. We’ll reach this by combining the consumer understanding the different technologies from our wide knowledge base, including intelligent food, packaging and wellness technologies, ICT, diagnostics, and expertise on systems biology.
What do we offer to industrial platform members?
We translate consumer perception into product development language. We help producers to predict and influence consumers' attitude formation when new products, technologies and services are designed and launched.
THE RESEARCH IS FOCUSED ON THE FOLLOWING AREAS:
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VTT has expertise in consumer and sensory science that is combined to novel food technologies. This combination gives us a solid basis for understanding factors affecting food quality and consumer acceptance. Our aim is to develop new food applications especially for health and well-being, and produce information that food companies can utilise in their product innovation, development and marketing.
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Application areas of VTT’s packaging research include fiber-based and (bio)plastic packages for the food, beverage, healthcare and pharmaceutical industries.
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VTT has expertise that combines social services and healthcare know-how and new approaches and operating models. VTT is also able to transfer the expertise that it has accumulated through extensive development collaborations within the industrial and business sectors into projects in the well-being sector.
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VTT is actively studying and developing optical methods and applications based on infrared and Raman spectroscopy as well as machine vision. Our expertise covers all widely known optical measurement and device technologies, such as FTIR, LEDs, dispersive systems, and Fabry-perot interferometers.
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We develop media and visualisation technologies for enabling engaging media experiences. Our motto is: ”Relevant content for/by individuals and communities at the right time, in the right place and with appropriate devices”.
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Our research competences concentrate on processing of biosignals and medical images and quantitative biology and bioinformatics.
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For more information, please contact:
Team Leader Janne Sallinen
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